The phrase 'do what you love' couldn't be more applicable to our CEO of Trupanion, Darryl Rawlings. As a successful lifelong entrepreneur, Darryl seems to have a knack for taking old concepts and turning them on their head to create entirely new ideas that resonate with consumers. As someone who insists on being different than the rest (and zigging instead of zagging), Darryl created Trupanion on the belief that a pet insurance company should lead with the heart before anything else (and his pup, Charlie, thanks him).