Our mission
At Trupanion, we're on a mission to help loving, responsible pet owners budget and care for their pets.
Our story
Our mission was initially hatched in the mind of teenaged Darryl Rawlings when his family was faced with a heart wrenching decision about their sweet and playful standard poodle, Mitzy. At just two years old, Mitzy was rushed to the emergency vet and diagnosed with a twisted stomach. Saving her life would require surgery. While the surgery was a relatively routine procedure, the Rawlings family couldn’t afford the cost, and ultimately had to leave the veterinary clinic that day without Mitzy.
At the time, Darryl knew there must be a better way – one in which could deliver a better outcome to veterinarians, pet owners, and of course pets – and yet the chance to act on his belief did not present itself until 15 years later. In 1998, Darryl started Trupanion (originally called Vetinsurance International, Inc.) with the goal of introducing a high-quality medical insurance offering for cats and dogs. In 2000, Trupanion had its first pet, Darryl’s own mixed breed dog named Monty.
Darryl Rawlings
Founder & CEO

Darryl Rawlings
Founder & CEO
Darryl has established himself as a leader in medical insurance for cats and dogs. As founder and chief executive officer of Trupanion and founder and member of NAPHIA (North American Pet Health Insurance Association), Darryl is setting high standards for a growing industry, expanding public awareness of medical insurance for cats and dogs, and expanding the market across North America.
His passion for pet health runs deep. When he was 14, his family dog needed surgery that could have lengthened her life for another 12 years. The cost was beyond his parents’ means and they left the veterinary hospital without her. He vowed that someday pets would have even better medical insurance than people do. And Trupanion has fulfilled that promise with medical insurance for cats and dogs that is remarkably better than most human health insurance.
Trupanion covered its first pet in Canada in 2000 and expanded to the United States in 2008. Since expanding to the U.S., Trupanion has established itself as a market leader and now provides medical insurance for cats and dogs in the United States, Canada, and Puerto Rico. In July 2014, Darryl took this a step further, and lead the company through an IPO. Trupanion is publicly traded on NASDAQ.
Under his leadership, the company continues to experience consistent growth, with revenue growth in excess of 25% in each of the past 39 quarters. Trupanion now covers more than 830,000 pets.
Darryl is a graduate of the British Columbia Institute of Technology. His family includes his wife Caroline, two sons Sam and Bennet, bulldogs Tristen and Priscilla, cat Halle and bird Q.
Margi Tooth
President

Margi Tooth
President
Margi lives in Seattle with her husband, three young sons, Maltipoo, Gertie an English Bulldog, Mabel. Having grown up on a farm and spent hours dreaming of becoming a veterinarian, she channels her animal loving nature in other ways. Her deep rooted love of pets helps her evangelize the importance of pet medical insurance to pretty much anyone she meets!
But Monty was just the start! Trupanion grew quickly, first in Canada, and in 2008, into the U.S. In 2020, Trupanion celebrated two decades working to bring to life Darryl’s vision of a product designed in partnership with veterinarians for pet owners to be able to afford life-saving coverage for their cats and dogs. That same year, Trupanion celebrated 500,000 insured pets in North America and over $1 billion in paid claims on behalf of its members.
Two decades in, and Trupanion’s work is still just beginning. As we enter our third decade, we’re excited to explore more ways in which we can bring our Mission to life, starting with continuing to reach even more pet owners with Trupanion’s high-quality medical coverage. With just 2% of pets insured in North America, there is much room for growth ahead!
“I am extremely proud of this company and the work we do to help save the lives of cats and dogs. I truly believe that if Mitzy had Trupanion pet medical insurance all those years ago, she would have lived a much longer and healthier life.”
-Darryl Rawlings
Simon Wheeler
Executive Vice President of International Business

Simon Wheeler
Executive Vice President of International Business
Steve Weinrauch BVMS, MRCVS
Executive Vice President, North America and Veterinary Strategy

Steve Weinrauch BVMS, MRCVS
Executive Vice President, North America and Veterinary Strategy
Our aspirations for the Trupanion brand are global and in the next several years, we’ll look to redefine the pet medical insurance landscape in parts of Asia, South America and Western Europe.
We also look forward to building greater transparency in the industry – helping pet owners better understand the options available to them and their pets, including through the introduction of new insurance products.
And finally, we intend to explore our hypothesis that pets eating a healthy diet and the right amount of quantities will help your pet live a longer, happier life – wouldn’t that be great? More time we can spend with our beloved pets.
At Trupanion, we want to change the pet health paradigm forever. And we’re just beginning.
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